Many Sama Gazette staff members got (RED) Products: Max Dana has a Dell Mini netbook,  Uncle_Louis got the Chuck Taylor ALL STAR x Africa Converse, Caramel bought a Special Edition iPod nano and I modestly signed up to the (RED) Newsletter. The Sama Gazette has been (RED) contaminated, that’s why we wanted to post a news about (RED).

If you still wonder ‘What is (RED)’, here is the official answer (read the (RED) Faqs):

(RED) is a business model created to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children.

As for the ‘Who is (RED)’:

Bono and Bobby Shriver created (RED) to engage the private sector in the fight against AIDS in Africa. Our partners include: American Express (UK only), Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark, Starbucks, and Windows. Discussions are ongoing with other potential partners.

All (RED) Products are listed on this page. You will surely find something to ‘Buy (RED) Save Lives’. If you live in New York, (RED) organizes an event on October 4:

On October 4 at New York City’s legendary Carnegie Hall, (RED) unites a world-class line up of artists for a special (RED)NIGHTS concert “Hal Willner Presents: An Evening with Gavin Friday and Friends.” The star-studded evening will feature Laurie Anderson, Antony, Elizabeth Ashley, Bono, Adam Clayton, Andrea Corr, The Edge, Flo & Eddie, Joel Grey, Bill Frisell, Guggi, Scarlett Johansson, Courtney Love, Lydia Lunch, Patrick McCabe, Maria McKee, Shane MacGowan, Eric Mingus, Larry Mullen, Jr., JG Thirlwell, Martha Wainwright, Rufus Wainwright, Chloe Webb, plus special guests. Tickets for the event will go on sale beginning Wednesday, September 16 at 11AM EST via CarnegieCharge at 212-247-7800, carnegiehall.org and the box office. As is the case with every (RED)NIGHTS show, a portion of the proceeds from the concert will go directly to the Global Fund (theglobalfund.org). For more information, please visit www.joinred.com/rednights or www.gavinfriday.com.

When will (RED) come to Paris? We would be more than happy to deliver great coverage of the event. The Sama Gazette has definitely been (RED) contaminated! 😉